Privacy Policy

Last updated: 30 September 2026

Best of Ireland Travel Limited ("Best of Ireland", "we", "us" or "our") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, submit information through our forms, purchase products or services from us, contact us, or otherwise interact with Best of Ireland.

By using our website or submitting your information to us, you acknowledge that your information may be processed as described in this Privacy Policy.

1. Who We Are

Best of Ireland Travel Limited is a limited company registered in Ireland.

For questions about how we collect or use your personal information, or to exercise your data protection rights, you can contact us at:

Email: team@best-of-ireland.com

Best of Ireland Travel Limited is the data controller responsible for the personal information we collect and process through our website and related services.

2. Information We Collect

We may collect personal information that you voluntarily provide to us, including when you:

• Submit a Contact Us form

• Submit a Start Your Journey form

• Make an enquiry about our tours or travel services

• Purchase a product through our website

• Contact us by email, telephone or other communication methods

• Sign up to receive communications from us

• Otherwise interact with Best of Ireland

Depending on how you interact with us, the information we collect may include:

• Your name

• Email address

• Telephone or mobile number

• The subject and content of your enquiry

• Your travel dates or intended arrival dates

• Information about the type of tour or travel experience you are interested in

• Your interests and preferences relating to travel in Ireland

• Other information you choose to provide to us

• Information relating to purchases made through our website

We may also collect certain technical information automatically when you use our website, including information relating to your device, browser, website activity and how you interact with our website.

3. Information Submitted Through Our Forms

When you submit information through a Best of Ireland form, including our Contact Us or Start Your Journey forms, the information you provide may be transferred automatically into our internal contact and enquiry database.

We use this information to understand your enquiry, respond to you, provide relevant assistance and, where appropriate, help you plan or arrange travel experiences and services with Best of Ireland.

We may retain information submitted through our forms so that we can maintain a record of our interactions with you and continue to provide relevant Best of Ireland services or information where permitted by applicable law.

4. How We Use Your Information

We may use your personal information for the following purposes:

• To respond to enquiries and messages

• To provide information about Best of Ireland tours and travel services

• To help plan or arrange travel experiences

• To process purchases and provide products or services you have requested

• To communicate with you about your enquiry, purchase or relationship with Best of Ireland

• To provide customer support

• To understand customer interests and improve our products and services

• To manage our customer and enquiry records

• To send relevant Best of Ireland news, updates, travel inspiration, offers and promotions where we are legally permitted to do so

• To send information relating to Best of Ireland Weekly and other newsletters where you have subscribed or otherwise provided the required consent

• To inform you about relevant Best of Ireland products, events, services and developments

• To operate, maintain and improve our website

• To comply with our legal and regulatory obligations

• To protect the security and integrity of our website, systems and business

We will only use your personal information for purposes connected with Best of Ireland Travel Limited and the services, products, content and communications associated with Best of Ireland.

We will not use information submitted through our website to market unrelated third-party businesses.

5. Marketing Communications

Where permitted by applicable law, we may use your contact information to communicate with you about Best of Ireland products, tours, travel services, offers, promotions, company news, Ireland travel inspiration, Best of Ireland Weekly, events and other information that we believe may be relevant to you.

Marketing communications may be sent by email or text message.

Where applicable law requires consent for electronic direct marketing, we will obtain the appropriate consent before sending such communications.

You can withdraw your consent or object to receiving direct marketing at any time. Marketing emails will generally include an unsubscribe option, and you may also contact us directly at team@best-of-ireland.com to request that marketing communications stop.

If you ask us to stop sending marketing communications, we will take reasonable steps to ensure that your information is no longer used for direct marketing purposes.

6. Legal Basis for Processing

Depending on the circumstances, we may process your personal information on one or more of the following legal bases:

Performance of a contract: Where processing is necessary to provide a product or service you have purchased or requested.

Taking steps at your request: Where you contact us or request information or assistance before entering into a contract.

Legitimate interests: Where processing is necessary for our legitimate business interests, such as managing enquiries, maintaining business relationships, improving our services, maintaining appropriate records and protecting our business, provided those interests are not overridden by your rights and freedoms.

Consent: Where we ask you to provide consent for a specific purpose, such as certain marketing communications or non-essential cookies. Where processing is based on consent, you may withdraw that consent at any time.

Legal obligations: Where we need to process or retain information to comply with applicable laws or legal obligations.

The appropriate legal basis will depend on the specific circumstances in which we collect and use your information.

7. How We Store Your Information

Information submitted through our website forms may be stored in systems and databases used by Best of Ireland to manage enquiries, customers and communications.

These may include services such as Shopify, Shopify Forms, Shopify Flow, Google Sheets, email platforms including Gmail and Microsoft Outlook, SMS and communication platforms, and other third-party software or applications used by Best of Ireland in the course of operating its business.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online system or method of electronic storage can be guaranteed to be completely secure.

8. Third-Party Service Providers

We use a number of third-party technology and service providers to operate our website and business.

These may include providers that assist us with:

• Website hosting and ecommerce

• Form submissions and workflow automation

• Customer and enquiry management

• Email communications

• SMS communications

• Website analytics

• Payment processing

• Website functionality

• Advertising and marketing

• Other services necessary to operate and improve Best of Ireland

These providers may process personal information on our behalf where necessary to provide their services.

We take reasonable steps to use reputable providers and to ensure that personal information is handled appropriately and securely.

Some service providers may process information outside Ireland or the European Economic Area. Where this occurs, appropriate safeguards will be used where required by applicable data protection law.

9. Google Analytics and Website Analytics

We use Google Analytics to help us understand how visitors use our website and to improve the website and our services.

Google Analytics may collect information relating to website visits, interactions, devices, geographic information and other technical or usage information.

Where required, we will seek appropriate consent for non-essential analytics cookies and similar technologies.

You can manage your cookie preferences through the cookie controls available on our website.

10. Cookies

Our website uses cookies and similar technologies to provide functionality, understand website usage, improve our services and, where applicable, support marketing and advertising activities.

Some cookies are necessary for the website to function correctly, while others are optional.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage or withdraw your cookie preferences through the cookie controls provided on our website.

11. Shopify and Online Purchases

Our website is powered by Shopify, which provides ecommerce and related website services.

When you purchase a product through our website, Shopify and relevant payment and fulfilment providers may process information necessary to complete your transaction.

This may include your name, contact details, billing information, delivery information and purchase information.

We use this information to process and fulfil orders, provide customer service, maintain appropriate transaction records and comply with legal obligations.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, providing services, maintaining customer and business relationships, communicating relevant Best of Ireland information, maintaining business records and complying with legal obligations.

We do not currently operate a single fixed retention period for all information because different types of information may need to be retained for different purposes.

Where you request the deletion of your personal information, we will review your request and delete or anonymise the relevant information where we are legally required or permitted to do so.

There may be circumstances where we are required to retain certain information for legal, accounting, regulatory, security or other legitimate purposes.

13. Your Data Protection Rights

Under applicable data protection law, you may have rights including:

• The right to access the personal information we hold about you

• The right to request correction of inaccurate or incomplete information

• The right to request deletion of your personal information in certain circumstances

• The right to request restriction of processing in certain circumstances

• The right to object to certain processing, including direct marketing

• The right to withdraw consent where processing is based on consent

• The right to data portability in circumstances where this right applies

• The right to lodge a complaint with the Data Protection Commission

To exercise your rights, please contact us at:

team@best-of-ireland.com

We may need to request reasonable information to verify your identity before fulfilling certain requests.

Some data protection rights are subject to legal limitations and may not apply in every circumstance.

14. Requesting Removal of Your Information

If you would like us to remove your personal information from our records, you can contact us at team@best-of-ireland.com.

We will review and process your request in accordance with applicable data protection law.

Where we are required or permitted to retain certain information for legal, regulatory, accounting, security or other legitimate purposes, we may retain that information for the relevant period.

Where you request removal from marketing communications, we will stop using your information for direct marketing purposes as required by applicable law.

15. Sharing Your Information

We do not sell your personal information.

We may share personal information with trusted service providers where this is necessary to operate our website, process transactions, manage customer enquiries, communicate with customers, provide services or otherwise operate Best of Ireland.

We may also disclose personal information where required to do so by law, regulation, legal proceedings or a lawful request from a competent authority.

We will not intentionally provide your personal information to unrelated third parties for their own independent marketing purposes.

16. Children's Information

Our website and services are not specifically directed towards children.

We do not knowingly collect personal information from children where such collection would be unlawful. If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review and, where appropriate, delete the information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, services or applicable data protection requirements.

The latest version will always be made available on our website, together with the date it was last updated.

We encourage you to review this Privacy Policy periodically.

18. Complaints

If you have a concern about how we have handled your personal information, we encourage you to contact us first at team@best-of-ireland.com so that we can try to resolve the matter.

You also have the right to raise a concern with the Irish Data Protection Commission (DPC), which is the supervisory authority responsible for data protection in Ireland.

Further information is available from the Data Protection Commission at:

Data Protection Commission
6 Pembroke Row
Dublin 2
D02 X963
Ireland

You can contact the DPC through its website at www.dataprotection.ie.

19. Contact Us

If you have any questions about this Privacy Policy, your personal information, or how Best of Ireland uses your information, please contact:

Best of Ireland Travel Limited
Email: team@best-of-ireland.com

We will endeavour to respond to privacy and data protection requests within the timeframes required by applicable law.